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Working with an in-house engineering team is a different job: the standard is theirs, and everything we write has to be something they would have written.
A roadmap larger than the team that has to deliver it
Platform work permanently deprioritised behind features
Design system drift across several product surfaces
Onboarding cost rising with every undocumented decision
Vertical slices delivered inside your process, reviewed by your team.
The internal work that makes every future feature cheaper.
Tokens, components and documented states across surfaces.
Written records so the reasoning survives staff changes.